HowRu, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season. For this assignment, please complete the following:
- What steps can this company take to diversify its portfolio?
- Define diversification and its necessity in risk management.
- Discuss at least 5 steps to diversify the card business.
- Please give at least 6 suggestions of how and where funds can be allocated for new investments.
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Grading Criteria
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30%
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Define diversification and its necessity in risk management. |
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40%
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Discuss steps to diversify the card business. |
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30%
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Suggest how and where funds can be allocated for new investment |
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